SEO Operations (US / EU Sites)

Highlights

Flexible working hours, Social Insurance & Housing Fund, Alternating weekends off

Responsibilities

• SEO Strategy Execution & New Site Launch:
• Independently manage the end-to-end SEO operations for cross-border independent websites (including the existing main site and new European sites).
• Develop region-specific optimization strategies based on user search behaviors in target markets such as Europe, North America, and Singapore, establishing a long-term pathway for multi-regional organic traffic growth.
• Keyword Architecture & On-Page Optimization:
• Utilize tools like Ahrefs and Semrush to identify high-conversion, low-competition keywords across regions; create prioritized keyword lists covering product pages, content hubs, and brand pages.
• Optimize site architecture (URL structure, navigation, breadcrumbs) and on-page elements (titles, meta descriptions, H tags, image ALT text); ensure mobile responsiveness and optimal page load speeds.
• Implement technical SEO standards for multilingual European sites (including hreflang tags, localized URL structures, and regional settings) to ensure full-site SEO compliance.
• Content Ecosystem & Off-Page Optimization:
• Plan and collaborate on producing SEO-friendly brand content, product guides, and industry insights (e.g., pet care guides) to improve indexing rates and traffic conversion.
• Build a high-quality backlink profile through guest posting on industry media and strategic content placement in overseas communities (Reddit, Facebook groups) to enhance domain authority.
• Expand local backlink channels and adapt content for the European market to boost regional authority and localized brand visibility.
• Data Analysis & Strategy Iteration:
• Leverage Google Analytics and Go

Requirements

• Experience: 3–5 years of hands-on SEO experience with cross-border independent websites. Prior experience in pet supplies or home goods sectors is preferred. Experience in building or optimizing European / multilingual sites is a plus. Must be capable of independently managing the full SEO lifecycle for a single site, including launching new sites from scratch (0 to
• .
• Skills: Proficient in using SEO and data analytics tools such as Ahrefs, Semrush, Google Search Console, and Google Analytics.
• Basic knowledge of HTML and CSS; familiar with technical SEO rules for multi-region sites (e.g., hreflang tags, site structure adaptation); able to communicate technical SEO requirements effectively with development teams.

Other info

• Preferred Qualifications:
• Experience in SEO operations for cross-border independent websites in the pet industry, or personal expertise as a pet owner with deep understanding of pet product market demands.
• Proven track record of building multilingual / European independent sites from 0 to 1, with familiarity in local European search ecosystems and backlink channels.
• Ability to leverage AI tools to assist in SEO workflows, creating simple automation processes to enhance efficiency.